European stationery manufacturer Stabilo has launched its latest brand campaign, ‘Start Beginning’, to inspire its audience to undertake new beginnings
The brand campaign launched today (Wednesday February 26), across its own website and social media channels, as well as through video on-demand activations.
In a press release, the company stated: ‘’Stabilo wants to encourage people to seize the day! The beginning is a significant moment in every process, be it putting pen to paper, paintbrush to canvas, or foot to running track. We all have projects or hobbies we dream of and struggle to start and writing down these goals or objectives makes you much more likely to achieve them. Stabilo aims to become a catalyst in helping people to kick-start their dreams through the simple act of writing it down.’’
As part of the launch, STABILO has announced that it has reworked the packaging of its popular Pen 68 & point 88 pens. Making note taking even clearer through a vast selection of vibrant colours and with a smudge proof design, the Pen 68 & point 88 ranges are the perfect choice for a whole host of writing tasks. The Start Beginning branding is expected to be used across a variety of products as the campaign evolves.
“All writers, illustrators, scientists and other people we look up to have one thing in common: at some point, they began” is just one of the many lines that forms part of the campaign as it aims to lower the threshold for people to start. Beginning is the most important part of any process and any personal development. “If you don’t begin, there is nothing.”
Shahbaz Khan, marketing director UK/Ireland, and Vanya Hunter, UK marketing manager said: “We are thrilled to officially launch our Start Beginning brand campaign. Aimed at encouraging new and existing customers of ours to start something new. We believe the best ideas come from giving something a go and we hope that our new campaign messaging and assets will encourage our customers to start beginning”.
