An exciting and colourful addition to Rainbow Designs’ licensed portfolio of classic characters for 2025 will be the renowned Mr. Men Little Miss brand
Created in 1971 by Roger Hargreaves, the Mr. Men and Little Misses have gone from strength to strength, identifying with a multigenerational audience through self expression, colour, simplicity and humour. Today, there are more than 90 iconic characters, each with their own unique personalities, that we can all identify with.
Rainbow’s new range, which will launch summer 2025, will include Mr Tickle, Mr Happy, Mr Bump and Mr Strong, alongside Little Miss Hug, Little Miss Sunshine, Little Miss Princess and Little Miss Chatterbox, in an adorable range of large cuddly cushions, collectable soft toys and plush keychains.
Anthony Temple, managing director of Rainbow Designs, is delighted to have this iconic British brand join the Rainbow family. “The Mr. Men Little Miss brand is a fantastic addition to our classic licensed character collection. These renowned characters and their stories are adored by families and transcend generations making them a perfect collectable and gifting opportunity for all ages.
“The first storybook released by Roger Hargreaves in 1971 was Mr. Tickle, and this fun-loving character will form part of our launch collection. This was also the year Rainbow was born and so we will all be gearing up for a big celebration in 2026!” added Anthony
Rainbow Designs will be showcasing its full 2025 Collection, including the new Mr. Men Little Miss range, at the London Toy Fair, Spring Fair and Spielwarenmesse.
