New data from Moonpig has revealed the top celebration trends over the past 12 months based on Google search volumes and social media data
Bridgerton-themed parties were the most popular in 2024 with a 650% increased search volume
The most popular celebration themes of 2024
| Party Theme | Google Search Increase | TikTok Search Increase | Pinterest Search Increase | YouTube Search Increase | Total Average Index Score |
| Bridgerton | 650% | 520% | 600% | 543% | 89 |
| Dress to Impress | 1038% | 1020% | 1200% | 1086% | 89 |
| Midsummer Night’s Dream | 84% | 86% | 80% | 81% | 87 |
| Last Rodeo Hen | 69% | 47% | 44% | 51% | 86 |
| Cinema | 22% | 48% | 54% | 45% | 84 |
| Charli XCX | 1355% | 1200% | 200% | 900% | 82 |
| Olivia Rodrigo | 85% | 85% | 83% | 82% | 82 |
| Last Disco Den | 129% | 91% | 67% | 88% | 81 |
| Sten Do | 23% | 19% | 20% | 23% | 78 |
| Garden Party Wedding | 24% | 44% | 50% | 54% | 77 |
2024 saw the release of the third season of Netflix phenomenon Bridgerton. This led to a staggering 650% Google search increase in the past 12 months as people seek inspiration for their regency-era soiree. Moonpig’s data found that Bridgerton party inspiration has become highly sought after on social media, with searches surging by 600% on Pinterest and 543% on YouTube. TikTok users were also found to be searching for the theme with a 520% increase.Â
Following closely behind as the second most-searched theme is ‘Dress to Impress’. The viral Roblox fashion game was released in November 2023 and gained cult popularity in recent months with a current player count of 399,000, and an 1038% uplift in Google search demand for the party theme over the last year alone.
Rounding off the top three is Midsummer Night’s Dream. The famous play by Shakespeare has inspired a popular party theme in 2024 with an 84% rise in Google searches in the past 12 months. Drawing inspiration from the forest setting of the play and its magical elements, the picturesque aesthetic makes it easy to see why TikTok, Pinterest and YouTube searches have each risen 86%, 80% and 81% in the last 12 months.
Sarah-Jane Porter, Moonpig’s global design & licensing director, commented: “We often draw inspiration from popular culture when thinking of party themes, and research has shown that in 2024, consumers are becoming more inventive and increasingly creative, choosing themes inspired by viral online games like ‘Dress to Impress’ or reimagining literary classics such as Shakespeare’s ‘Midsummer Night’s Dream’.
