Cardfactory has come out on top for value for money in OC&C Strategy Consultants’ Retail Proposition Index Report (RPI)
Moonpig and Card Factory both ranked among UK retailers perceived as easy to shop in the report.
The report also highlights that retailers must start to prioritise fun shopping experiences to re-new consumer excitement and attract younger generations, and that ‘fun to shop’ is increasingly crucial for consumer engagement, especially among younger generations leading this consumer behavioural shift.
The ranking of card and gifting retailers within the report (UK retailers):
Easy to shop
3. Moonpig
8. Card Factory
‘Suited to me’
3. Moonpig
10. Funkypigeon
Reliability
7. Moonpig
Value for money
1. Card Factory
According to Luke Sparke-Rogstad, Retail Expert at OC&C, this shift is most pronounced among younger generations: “Generation Z is leading this shift, being twice as likely as baby boomers to name ‘fun to shop’ as a reason to frequent a retailer. This trend applied across all surveyed geographies.
”The retail experience has lost its ‘fun’ element, making retailers increasingly vulnerable to competition from leisure activities when it comes to discretionary spending. New retail disruptors like TEMU and SHEIN are using ‘fun’ to innovate their customer’s journey and should provide both offline and online retailers with inspiration and urgency to reinvigorate the retail experience they provide.’’
Read the full report at www.occstrategy.com/en/reports/retail-proposition-index-2024.
