Autumn Fair will open its door to buyers once more this September, with a new offering for retailers who want to make the most of their shop displays. We find out more…
Autumn Fair will be creating a pop-up shop in the Buyers Lounge and hosting a series of live window Merchandising Masterclasses with visual merchandiser Debbie Flowerday (pictured right).
With extensive knowledge and experience of the display and visual merchandising industry, working globally for well-known retailers including Max Mara, Mary Quant, Estée Lauder, Top Shop, Gucci and Royal Worcester, Flowerday will host live merchandising masterclasses in the Buyers Lounge three times a day followed by audience Q&A’s on the Sunday to Tuesday of the show.
For each of the three days, Flowerday will host a live installation session dressing a shop window within a specific theme and methodology including ‘Gifting & Pyramid Merchandising’, ‘Seasonal & Repetition Merchandising’, and ‘Building a Collection & Grouping Merchandising’. During the first session of the day, visitors will be invited to watch live as she constructs the window display and brings the theme to life.
For the following two sessions, Flowerday will talk through the elements of the display she created that morning and take audience questions. In between sessions, Flowerday will offer some 1-2-1 personalised masterclass sessions with buyers.
What: Autumn Fair
When: Sept 1-4
Where: NEC Birmingham
Web: www.autumnfair.com/visitor-registration
