Stand: 424 l 01706 557285 l hello@gingerbetty.co.uk l www.gingerbetty.co.uk
The first card I painted for Ginger Betty was a hedgehog, with a balloon and ladybird; it just felt natural, and it came easily. I’d worked for several larger publishers previously, creating various characters and ranges. I’d always dreamed of creating and publishing my own cards, and the Owl’s Nest range came straight from the heart – it’s a piece of me!
I paint the designs in watercolour and find using paints physically really helps to capture feelings and expression in the illustrations. The board we print on is very similar to the watercolour paper used, so it feels authentic, and makes them feel like each one is a little original artwork. We also added a small debossed leaf, which has become our signature, and a part of our logo.
Initially, we exhibited at PG Live in 2018 in the Springboard area, taking along three distinctively different small ranges, as market research. This paid off, and Owl’s Nest was the definite winner for us, which at the time consisted of just 12 designs.
Next…
After the initial cards were produced, we had other work alongside growing our business organically, culminating in my husband Pete and myself taking full-time roles in 2022 – a big decision, but the right one, and we absolutely love what we do!
We continue to grow our ranges, and also now offer coordinating stationery products.
Proudest moments…
Winning the ‘Best Cute’ range at the Henries in 2021 – it was just the best feeling! For my designs to be recognised and appreciated was fabulous.
Following on from my License This competition win, I had another proud moment when my dream of having my own books published became a reality. Boxer Books contracted me to write and illustrate four children’s books. It was a ‘pinch me’ moment when I actually saw them stocked in my local Waterstones bookshop.
What’s important to us…
Our style is distinctive in that it’s cute with a modern edge, bridging a gap that appeals to both the traditional and the more contemporary retailer, and both young and old, making it really versatile. We aim to convey feelings in a gentle manner; not too ‘gushy’ but just the right level to create an emotion that connects with people. The delicate illustrations and thoughtful words make a lovely combination; it’s more than just a card, you’re buying into a feeling.
