The REVEAL Skills Studio at London’s Top Drawer will offer visitors the chance to join intimate workshops led by experts.
Covering everything from visual merchandising and product photography to international export and top tips for nailing your social media and PR!
See the programme below:
1:30-2pm
FIVE STEPS TO MAXIMISE PRODUCT
PHOTOGRAPHY FOR PR & E-COMMERCE
Join photographer Lauren Barber as she shares her secrets to creating intentional and engaging imagery for both your e-commerce & social media. In this interactive masterclass discover what visual storytelling is and why it’s vital to connecting you with your dream audience.
Monday 21 February
10:30-11:30am
HOW TO BECOME SMART ABOUT EXPORTING & EXPLORING NEW MARKETS FOR YOUR DESIGN & FASHION BUSINESS
From expert insight in accessing new trading markets to navigating export opportunities – joinToyin Laketu, Export Development and Digital Consultant, who will be delivering the essential tips that will ensure you are on the right track to success and to become smart about your export strategy.
1:30-2pm
STYLING AS STORIES FOR YOUR SOCIAL MEDIA & SHOP FLOOR
In our interactive session join Emma Morton-Turner, Founder – Inside Stylists, as she shares her visions for showcasing hero products for your shop window or storytelling in your prop selection for social media for commercial success.
3-3:30pm
PR PLANNING FOR 2022
Join Nikki Snell, Founder – Press Loft, in this expert masterclass as it explores reaching your target audience in a meaningful way with a 12-month strategy to achieve big results for your retail business.
Tuesday 22 February
10:30-11am
LINKING THE PHYSICAL & DIGITAL – 3 VISUAL MERCHANDISING TECHNIQUES TO HELP DISPLAY YOUR PRODUCT IN STORE & ONLINE
In this interactive session Kat Maclennan, Visual Merchandising Specialist and Founder – Dot to Dot, will take you through visual merchandising and styling tips to link your online and physical store, along with practical ‘how to’ demonstrations and ideas you can take away and implement in any shopping environment.
1:30-2pm
THE 9 P’S TO APPROACH, PITCH AND SELL YOUR PRODUCTS TO RETAILERS
Join Ami Rabheru, Founder – Retail Business Hub, on a journey to empowerment – sharing the knowledge of the BIG business skills needed to start, grow and scale a successful retail product brand. Ami’s unique 9 P’s process helps founders to confidently scale their business with the insider knowledge shared of how to successfully approach, pitch and sell into retailers.
2:30-3pm
SUSTAINABLE MARKETING – HOW TO ATTRACT MINDFUL CUSTOMERS & WORK WITH ETHICAL INFLUENCERS
Join Hannah Cox, Founder – Better Not Stop, exploring how you can define your sustainability strategy – learning about B Corps and sustainable marketing including how to attract mindful consumers and work with ethical influencers.
Book your space here.
Top Drawer is being held at London Olympia from 20-22 February.
