Award-winning Raspberry Blossom, nominated in all three categories at this year’s PaperAwards, is launching more than 100 new designs into its colourful, smile-inducing portfolio – including four new collections and a new card pack product.
The ‘Wild’ Collection:
‘Wild’ encapsulates the wonders of nature beautifully using a delightfully curated colour-palette that highlights small details in the 12 hand-painted designs. Coupled with a luxe hot foil finish, as well as using luxe paper stock, the final design is a joyful and elegant celebration of nature, colour and pattern design.
At launch, all 12 designs have a Birthday occasion, are married with a contemporary mint-coloured envelope and are 114mm (w) x 162mm (h). The designs are targeted to both retailers and customers who love bold, modern patterns that carry an air of sophistication.
The ‘Midnight’ Collection:
Using three different print finishes to produce a brilliant final design, ‘Midnight’ uses a clever combination of blind embossing, spot-UV and more traditional embossing to create and highlight stunning textures and shapes. With this level of detail, the recipient of this luxury card can enjoy a wonderful level of craftsmanship and really engage with the design.
It is Raspberry Blossom’s first collection aimed at retailers who find it difficult to source masculine design-led cards for their offering. There are eight everyday designs including five Birthday, a congrats, new home and new job. All of the designs are coupled with a deep teal envelope and are 133mm (w) x 184mm (h).
The ‘New Age’ Collection:
The ‘New Age’ collection contains cards that are packed with a myriad of powerful, bold colours that truly celebrate a ‘tweens and young adult’s Birthday in the most vibrant of ways. Using abstract shapes reminiscent of a modern Matisse artwork, the colours brilliantly complement each other and the large numbers really ping out making it the centre of the focus – hugely important in a young person’s eyes when celebrating their Birthday milestone. The special emboss and spot UV finish make the colourful designs pop even more and give the final product a textured feeling of luxury.
Designed for stores that repeatedly struggle to find a design-led unisex age-related card, there are 12 designs in total covering ages 6-17 and all are coupled with a bright orange envelope. It is also produced at the larger card size (133mm (w) x 184mm (h), making this collection really stand out on shelf.
The ‘Great Outdoors’ Collection:
Born from Raspberry Blossom’s popular children’s wall art collection, which was in turn inspired by their young daughter’s love of exploring the garden and discovering English wildlife. This small collection of four hand-painted cards includes some wonderfully colourful characters that little ones will instantly recognise such as a cute ladybird, cheeky frog and a happy bee.
With their size (114mm (w) x 162mm (h), printed on luxe stock and finished with a striking gold foil, these designs are aimed towards retailers who are keen to add a contemporary and design-led selection of cards to their trend-aware audience.
As well as the four new collections, there are new additions to existing award-winning collections, including the 3D fold-out Henries-winning collection ‘Treasures’. A further seven endearing designs include cute new baby cards, anniversary, wedding day and birthday, all the while celebrating our planet’s wonderful animals and nature.
Card packs:
With 19 different pack designs, all containing six bright and colourful cards, new card packs are an exciting addition to the portfolio. Created with retailers looking for high-end and design-led card packs, the box itself is bold in its design and includes a secret little thank you message when opened! Equipped with a perforated Euro Slot too, it offers retailers multiple ways to merchandise in their store.
The pack designs are split by occasion:
- 7 x Blank/Just Because
- 4 x Thank You
- 2 x Thank You Teacher
- 3 x Adult Birthday
- 3 x Children’s Birthday
The designs within the packs all have special finishes just like the single designs. Either a combination of Spot-UV and emboss, hot foil or cold foil and all printed on luxe 320gsm stock and 114mm (w) x 162mm (h) in size.
