The latest materials and techniques from the hobby, craft and artists’ requisites sector will be on show at Creativeworld in Frankfurt from 29 January to 1 February 2022.
With the Creativeworld Academy, trade visitors are invited to test the new products live and on site and to exchange ideas with the industry.
At the Creativeworld Academy, companies such as Edding, Frechverlag and Botz Keramik will present their latest products and materials. There will also be exclusive workshops on Creativeworld Trends 22+ for the first time.
“With our Academy, we offer a platform for creative exchange between manufacturers and retailers. There is great interest in exchanging information about the latest developments in the industry,’’
Eva Olbrich, director Creativeworld at Messe Frankfurt
“With our Academy, we offer a platform for creative exchange between manufacturers and retailers. There is great interest in exchanging information about the latest developments in the industry,’’ says Eva Olbrich, director Creativeworld at Messe Frankfurt.
The Academy programme offers trade visitors an exciting mix of product demonstrations and learning new creative techniques. This year, for the first time, Creativeworld Trends 2022+ will also be presented in workshops.
Tai Elshorst-Delofski, freelance artist and designer, says: “The theme of resource conservation and recycling remains present and will continue to have a firm place in our work for a long time to come. That is why we are planning a charming upcycling object for our trend workshops. In the process, we will explore variations and varieties of design and try out different trends and techniques on a consistent substrate. So vintage, for example in the form of tableware, meets loose, cheerfully playful colours, bold contours and statement patterns or an experimental exploration of the nature theme.”
The three Creativeworld Trends: ‘colour statement’, ‘organic traces’ and ‘lovely keepings’ will play a central role in the workshops. The bora.herke.palmisano style agency was commissioned by Messe Frankfurt to develop the Creativeworld Trends under the motto ‘Manual Movement’. For the 22+ season, the designers see that the DIY trend is unbroken and will continue to be driven by conscious consumption. Recycling and upcycling are fuelling the industry, whether in clothing, textiles, tableware or furniture. More on the trend worlds at: creativeworld.messefrankfurt.com/trends
In addition to the trend workshops, Edding will be presenting its new products at the Academy: “We are delighted to be able to participate in the Creativeworld Academy 2022 with creative workshops. For us, it is a welcome opportunity to demonstrate our new products to the participants and bring them to life,” says Christiane Gieschen, Manager Product and Corporate Communication Purpose & Brand. “At the workshops, trade visitors get the chance to try out everything extensively. They receive extensive first-hand information, practical tips and material, which they can pass on directly to their own customers. For 2022, we are planning workshops on our new acrylic range, consisting of various acrylic markers and matching acrylic paper.”
Frechverlag will also be there, taking participants into the world of its creative book series TOPP. “The Creativeworld Academy offers an attractive presentation area for our current trends and key themes. Our authors will give insights into various creative techniques and make them tangible for trade visitors. We are looking forward to a lively participation in our workshops”, says Nathalie Röckle, event manager at Frechverlag.
Live streams on the Creativeworld digital addition
Selected workshops will be available as live streams on the supplementary digital platform. They will then be available on the Conzoom Solutions knowledge platform. The Creativeworld digital addition offer is aimed in particular at buyers who are unable to come to Frankfurt in 2022 due to Covid regulations. Digital exchange via one-to-one video calls or chats is already possible one week before and two weeks after the event.
As usual, Creativeworld will be held together with the international consumer-goods fairs Paperworld and Christmasworld at the end of January 2022:
Christmasworld: 28 January to 1 February 2022 Paperworld and Creativeworld: 29 January to 1 February 2022
