The past couple of years has seen a rapid increase in viewing figures for streaming platforms such as Netflix, and the most recent show to capture the public’s imagination is Squid Game, which has become Netflix’s most-watched series to date with more than 100 million viewers since September. It remains in the top 10 Netflix chart of shows to watch.
Danilo has worked quickly with the support of CAA-GBG and Netflix to secure licence rights for the official calendar, diary and greeting cards in order to meet the rapidly growing demand for Squid Game merchandise.
“The show has become an overnight success and we hope that the product sales will reflect this too – and that the calendar could even become a best seller this year”
Dan Grant, licensing director, Danilo
“We have been very lucky to get the officially licensed calendar approved and manufactured within a few weeks, and the product is now available to buy at retailers such as Calendar Club, Amazon and HMV as well as our own Danilo.com web store,’’ said Dan Grant, licensing director, Danilo. “The show has become an overnight success and we hope that the product sales will reflect this too – and that the calendar could even become a best seller this year. We have also developed Squid Game greeting cards as well as a number of personalised items, which will launch very soon.â€
