Messe Frankfurt keen for return of Paperworld, Christmasworld and Creativeworld in 2022.
Messe Frankfurt will continue to stand for personal encounters and the real product experience on site. Christmasworld, Paperworld and Creativeworld will provide the consumer goods sector with the long-awaited physical trade fair experience from 28/29 January to 1 February 2022. Additional digital formats will also ensure international reach, new contacts and networking opportunities during the year.
“Trade fairs have always been an instrument to revive the economy and trade after a crisis. Christmasworld, Paperworld and Creativeworld are making an additional contribution to the recovery after the Corona pandemic,†says Julia Uherek, Vice President Consumer Goods Fairs at Messe Frankfurt Exhibition GmbH. Thus, the consumer goods sectors and Messe Frankfurt are optimistic about the coming year.
Lars Adler, General Manager of Hoff-Interieur GmbH & Co. KG said, “After so many months without international trade fairs, we know that there is definitely no alternative to face-to-face meetings at an international marketplace.â€
Face-to-face meetings are indispensable, especially for feedback on new products, explains Frank Indenkämpen, General Manager of Novus Dahle GmbH, who is looking forward to taking part in Paperworld. “In our view, direct exchange is still important and formative for the experience of people-to-people business relations. The products that we will focus on and present at the fair will generate an immediate and thus directly tangible reaction – we are looking forward to that.â€
Digital supplementary programme to be further expanded
The three trade fairs are being further developed after the pandemic experiences and are consistently thinking along the digital path. “The combination of the real trade fair with an additional digital offer provides both exhibitors and visitors with far-reaching new possibilities. For example, lectures or workshops can be viewed online afterwards and exhibitors are given the opportunity to present their products both analogue and digitally,†says Julia Uherek.
Experience trends and innovations live
In 2022, the trade-fair trio will place special emphasis on bringing forward-looking ideas to life. The Christmasworld and Paperworld Trends by the style agency bora.herke.palmisano will play a central role and provide an inspiring overview as well as valuable ordering aids for a trend-oriented assortment.
The world and the retail landscape have changed in the last year. What this change looks like, what opportunities it holds and what future solutions there are for the consumer goods industry will be revealed at the trio of trade fairs in January.
The three international consumer-goods trade fairs Christmasworld, Paperworld and Creativeworld will be held again as usual in 2022:
Christmasworld: 28 January to 1 February 2022
Paperworld and Creativeworld: 29 January to 1 February 2022
Further information on the individual fairs is available at:
www.christmasworld.messefrankfurt.com
