Global Licensing Group launch virtual Brand & Licensing Innovation Summits.
Global Licensing Group is launching Brand & Licensing Innovation Summits (B&LIS) in Europe and North America to celebrate the power of brands and brand extension. The first European event will run virtually from June 9-11, 2021 and provide trends and forecasts, retailer insights plus other ideas and innovations.
Keynote speakers, panel discussions, roundtables and workshops will provide actionable advice, information and strategies on the future of brands and licensing. Content will be curated by the License Global editorial team and Products of Change and is presented in association with industry trade body Licensing International.
The inaugural B&LIS, focusing on the European market, will premiere as a virtual event on 9-11 June 2021, and each day will spotlight a different topic.
- Day 1: Trends and retail
- Day 2: CSR + sustainability with a programme exclusively curated by Products of Change
- Day 3: Content and digital transformation
The second edition of B&LIS will focus on the American market and takes the form of a hybrid summit on October 27-28 with the in-person element held in New York.
“We spent many, many hours talking to the industry before launching B&LIS, and our research confirmed there is huge appetite for forward-looking content that highlights the innovations, insight and future trends that will drive the success of brands and businesses post-pandemic,†explained Anna Knight, VP of Licensing, Informa Markets.
The Brand & Licensing Innovation Summits will complement the Global Licensing Group’s current trade show portfolio, which includes Brand Licensing Europe to be held in November 17-19 in London and Licensing Expo which is scheduled for August 10-12 in Las Vegas.
Knight added, “Our trade shows very much focus on deal-making, networking and trend spotting whereas the newly launched B&LIS summits are a complementary thought-leadership opportunity for the industry to learn from and debate with experts inside and outside the world of licensing. They will provide inspiring and exclusive content on future-looking actionable trends and enable delegates to better navigate the changing licensing landscape.â€
Register your interest now for the European Brand & Licensing Innovation Summit at www.brandlicensinginnovationsummit.com
