Messe Frankfurt revamps spring 2021 schedule pushing back several trade fairs.
As a result of the pandemic, Messe Frankfurt will not be holding any of its own physical trade fairs at the Frankfurt exhibition grounds between January and March 2021. The company is revamping its spring trade fair calendar to focus on new synergies and new digital offerings.
Messe Frankfurt has already organised 13 large trade fairs at various locations in China since the crisis began. Unfortunately, however, it is not possible to hold such events in Germany at present. However, now that it is not only governments tightening travel restrictions, but also companies, the latest pandemic developments are causing growing uncertainty amongst trade fair customers.
Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt said, “It is important for our customers that we make a decision at an early date, as it would otherwise be time for them to begin investing in their trade fair presentations. Messe Frankfurt will continue working closely with its customers to ensure that its decisions serve the interests of the exhibiting industries.â€
That is why Messe Frankfurt has reacted to tightened travel restrictions by revamping its spring 2021 trade fair calendar for Frankfurt by postponing shows and combining others together, as well as including digital platforms.
‘International Consumer Goods Show – Special Edition’ brings together Messe Frankfurt’s consumer goods portfolio in 2021. From April 17-20, 2021, the Paperworld, Christmasworld and Ambiente shows will be making a once-only appearance as a joint event in Frankfurt am Main. The physical event will be actively supplemented with digital offerings as part of Consumer Goods Digital Days, which will also be home to the purely digital Creativeworld, an event that is taking a one-year hiatus as a physical meeting place. As a result of the trade fairs taking place simultaneously on new dates and the hybrid nature of this event, the entire industry can look forward to beneficial new synergy effects in the ongoing pandemic.
Visit https://paperworld.messefrankfurt.com/frankfurt/en.html for more information.
