The three Creativeworld Trends for 2021 have been revealed.
The last few months have been characterised by more time at home, more time with the family and time for hobbies as well. Whilst everything has become more digital with the home office, home schooling and video conferences, creative ideas varied and interest fluctuated over time.
This is clearly reflected in the 2021/22 Creativeworld Trends, which send positive signals that show a good deal of freshness and respect for nature. With three trend worlds – ‘second strategy’, ‘flower treatment’ and ‘natural procedure’ – the designers show a variety of creative ideas that provide fresh input for creative hobbies.
Second strategy: sustainable and individual. In a society where we consume things more quickly than we can use them, the ‘Second Use Idea’ comes to the fore. Clothing is made new; knitwear is repaired and defects in clothing become highlights. A stain is painted over to make it eye-catching and the hole in a favourite jumper is embroidered with colourful wool. The batik technique is experiencing a renaissance, with two-colour, circle and dotted batik, or the Japanese shibori (tie-dye) technique. The shibori technique also works on paper, making further development and a mix of different materials and techniques possible. In addition, silk screen printing is being rediscovered. In this way, letterings and artful motifs can be printed on many different surfaces.
Sustainability is also reflected in this trend world with ideas for recycling. This applies to materials, cardboard and glass packaging, ceramics and worn-out items: everything becomes a valuable craft material in the ‘Reuse Workshop’.
Flower treatment: delicate and restrained. Flowers and blossoms in all their facets play the lead in ‘flower treatment’. It is all about a feeling of transience, poetry and expressiveness here. There is a sense of lightness and joy in the motifs, where blossoms can be painted on linen fabric, high-quality paper and textiles, with a few simple brushstrokes and watercolour, lead or clay pencils.
Natural procedure: natural and free. The need for nature and freedom is quietly and simply reflected in ‘natural procedure’. This trend theme offers a multitude of possibilities whereby objects found in nature become stamps, colours or everyday objects. In keeping with the motto: ‘dirty hands – happy minds’ it is all about experimental techniques and working directly with and within nature. Wood and natural materials are very popular, but clay and natural colours are also used.
“This forecast for the 2021/22 Creativeworld Trends promises much variety and the desire for new things. There is something for every creative here”, says Michael Reichhold, Director of Creativeworld, Messe Frankfurt Exhibition GmbH. “I particularly like the sustainable concept that occurs in all three trend themes: if the Corona pandemic has brought about one good thing, it’s the temporary deceleration that no one has been able to escape from, and the return to regional things and the nature that surrounds us.”
Creativeworld will take place from 30 January to 2 February 2021 alongside Paperworld and Christmasworld. You can find all the information about Creativeworld 2021 at: www.creativeworld.messefrankfurt.com
